Natasha Denona: Worth the hype?

The Natasha Denona Eyeshadow Palette 5 in 2 (Rosewood, Lavender Gray, Shell, Light Coral, and Maroon) contains one matte and four metallic eyeshadows. The official description claims that they are “buttery” (not literally) and “soft” (this is true). The formula is supposed to be “revolutionary” (not really), “ultra pigmented” (only if you apply them a certain way), “blend easily” (not easily enough considering these are more expensive than Viseart), and “long lasting” (maybe if you have dry eyelids and keep your eyes closed).


natasha denona or viseart

Originally, I had planned a long post comparing Natasha Denona to Viseart. They are two of the more expensive brands that makeup enthusiasts just can’t get enough of. I thought that the post would be easy to write: Viseart is my everyday hero, and Nastasha Denona is the overpriced and overhyped.

I was wrong: the two brands are entirely different.  Yes, the Nastasha Denona formula isn’t your everyday eyeshadow. It doesn’t apply and blend the way that Viseart does. It doesn’t have Viseart’s incredible lasting power (seriously, my eyelids drip oil yet Viseart perseveres). If you treat Nastasha Denona like any other powder eyeshadow, you’re not going to have a good time. But if you take the time and effort to make it work, the eyeshadow is pretty spectacular. However, we first need to talk about applying Natasha Denona shadows the conventional way, and then we can chat about how to make them work.

This slideshow requires JavaScript.

When I first received this palette (it was a birthday gift), I immediately put it to the test. The shadows swatched nicely with my fingers, but they were extremely patchy when I swatched them with a brush. However, I was able to build up each swatch with a few passes of the brush. There was a ton of fall out, even though I tapped the excess off of the brush right away. I uploaded the live swatches from my Instagram Story to a YouTube video:

Natasha Denona Eyeshadow Palette 5 in 2 (Rosewood, Lavender Gray, Shell, Light Coral, and Maroon) swatches honest review

Over the next few weeks, I tested it both with and without primer on my oily, hooded eyelids that are full of creases and on my boyfriend’s normal, hooded eyelids that only have one crease (he volunteered). I also did several tests with Viseart on one eye and Natasha Denona on the other. All around, I was pretty disappointed.

The primer didn’t do much to save the eyeshadow’s performance. It was still incredibly the patchy, the colours quickly became muddy, and there was fall out galore. The eyeshadows still creased within two hours on me. The eyeshadow faded in about four hours on my boyfriend’s eyelids, but it didn’t crease. We both experienced a lot of fall out during application and throughout the day. The shadow feels really heavy on my eyelids, and my tester noted that as well. I was so disappointed!

I finally got the eyeshadows to perform after I tried tapping them on with my finger over a sticky base (I used Fyrinnae Pixie Epoxy, which is essentially a glitter glue). This really made the eyeshadows pop and they finally had the multidimensional look that was promised. All four metallic shades looked great this way and wore much better, though they began to crease and fade at the six hour mark. I couldn’t figure out a way to get the matte eyeshadow to work. It’s not the worst eyeshadow that I’ve ever used, but I wouldn’t pay more than a few dollars for it. Considering the amount of work you have to put in to make the shimmer shadows work, I would recommend using a loose indie eyeshadow instead. They’re much cheaper and some of the better brands (like Femme Fatale) perform just as well or better.

Because it’s hard to blend over a glitter glue, here’s what I’d recommend to create your eye look:

  1. Set the scene. Apply your base, transition, crease, and whatever other shadows you need on your lids. Do all of the blending you need to do.
  2. Apply Pixie Epoxy or the glitter adhesive of your choice wherever you plan to add your statement shadow. If using Pixie Epoxy, apply a thin, even layer and wait about thirty seconds.
  3. Gently pat the Natasha Denona eyeshadow over the glitter adhesive. Gently blend out the edges.
  4. Finish your eye makeup (mascara, eyeliner, etc.) and have a great day.
In the top row, each each is patted on my finger over Pixie Epoxy. The bottom row shows light and then heavy finger swatches of each shade.
The same as above, but in direct sunlight.


The packaging sucks. Yes, I’m picky, but you’re allowed to be picky when you’re spending any amount of money on makeup. The plastic is extremely flimsy, unlike Viseart’s packaging, and I would not feel comfortable bringing this palette on a trip. There is a spot to put a small brush (my Chikuhodo T-7 fits perfectly), though the palette does not come with a brush. I like that the lid is clear.


The eyeshadows are extremely soft and fragile. They almost feel creamy (and no, they don’t feel like butter). You may like this formula if you like eyeshadow from Anastasia Beverly Hills, ColourPop, and Makeup Geek’s foiled line.



Will I continue to use this? Yes. This isn’t an eyeshadow formula that I can see myself reaching for on a regular basis, but I’ll definitely use it for some fun evening looks. It has sentimental value because it was a gift from a dear friend.

Will I purchase other Natasha Denona products? No. They’re very expensive and there are other formulas that perform better for me.

Would I recommend this? It really depends on what you look for in an eyeshadow formula. If you like low maintenance eyeshadows, you’re not going to be a fan of this. I’m still surprised by the number of rave reviews on these, but I suppose that those people have much drier eyelids that aren’t as hooded. There are a ton of honest bloggers who love these eyeshadows, so don’t let my review prevent you from trying them.


Thank you for reading!

What do you think of Natasha Denona eyeshadows? If you haven’t tried them, are you considering purchasing any?

4 thoughts on “Natasha Denona: Worth the hype?

  1. I thought I was crazy when I tried to use the ND five pan palette from my Beautylish luck bag. It was awful and muddy in three hours even with primer, and I far prefer the Viseart…so much better for longevity! Thanks for validating my experience…lol.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s